Child Focus is the common name of the European Center for Missing Children.
Every year, hundreds of children are missing in Belgium.
Child Focus is working hard to find them. But, they can use a bit of our help.
What if everybody could easily help looking for those missing kids?
The idea was to use the white rectangle in Google Streetview as a new media.
Everybody checks out Streetview to locate places.
The ads were added according to the geographical locations where the kids have been missing. So if someone is looking/going to the same location, the tool will display ads relevant to him/her. In that way, everybody can easily help finding those missing children.
